T SHIRT DESIGN.
BUSINESS CARDS.
POSTCARDS.
PAGES FROM THE BRAND GUIDELINES.
PERSONUS
Collaborating closely with PERSONUS founder, I helped create a strong visual identity for this new social activism/clothing company. My work included logo design and branding, collateral (business cards, postcards), and t-shirt designs. The heart of the brand was the "greater than" frame and how it played out in the messaging. Voting is GREATER THAN Tweeting. Real life is GREATER THAN digital. We can choose to be GREATER THAN we are now.
LOGO DESIGN / BRANDING / T-SHIRT DESIGN